Opinly AI Review 2026: Can It Actually Automate Your SEO?
If you've been doing SEO manually — researching keywords, writing content, acquiring backlinks, tracking competitors — you already know how much time it eats up. Even with tools like Ahrefs or Semrush, you're still the one doing the heavy lifting. They give you the data, but you have to act on it yourself.
Opinly AI is pitching something different: an all-in-one SEO platform that doesn't just show you what to do, but actually does it for you. Automated content generation, automated backlink acquisition, automated competitor tracking. It's ambitious.
I've been looking into Opinly to see if it lives up to that promise, and in this review I'll break down what it actually does, what it costs, and whether it's worth adding to your content workflow alongside tools like Frase for optimization and VidIQ for YouTube SEO.
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What Is Opinly AI?
Opinly AI is an AI SEO tool and competitive analysis platform that automates most of the core tasks involved in growing organic search traffic. It started as a competitor research tool but has expanded into a full SEO automation suite trusted by over 15,000 marketers. Companies like Bosch, Gymshark, and Lemonade use it.
The platform covers six main areas: site audits, AI content generation and scheduling, keyword research and tracking, backlink exchange, competitor analytics, and CMS integration. The idea is that instead of juggling Ahrefs for backlinks, Semrush for keyword research, Surfer for content optimization, and a separate scheduler for publishing, you handle everything from one dashboard.
It integrates directly with WordPress, Webflow, Shopify, and frameworks like NextJS, Nuxt, and Svelte, so content can go from draft to published without leaving the platform.
Key Features
Site Audit
Opinly crawls your site to identify technical SEO issues — broken links, indexation problems, Core Web Vitals, and site structure. It doesn't just flag the problems, it suggests fixes and prioritizes them based on impact. Think of it as a lighter version of Screaming Frog that runs automatically in the background.
AI Content Generation & Scheduler
This is one of Opinly's biggest selling points. The platform generates SEO-optimized content using AI, then lets you schedule it to publish directly to your CMS. It handles topic clustering, keyword targeting, and internal linking as part of the generation process.
For content creators who already use tools like Frase for optimization, this is a different approach. Frase helps you optimize content you write. Opinly writes and publishes it for you. Whether that's a pro or a con depends on how much control you want over your content.
Keyword Tracking
You can discover, monitor, and prioritize keywords across your niche. Opinly tracks your rankings over time and shows you keyword gaps — terms your competitors rank for that you don't. The data updates regularly so you can spot trends and react before your competitors do.
Backlink Exchange
This is probably Opinly's most unique feature. The platform has an AI-driven backlink exchange network that automatically finds and places relevant links to boost your domain authority. It analyzes topical relevance, anchor text diversity, and link velocity to avoid spam patterns.
Backlink building and management is traditionally one of the most time-consuming parts of SEO. If Opinly's automated approach works well, it could save hours of outreach every month. That said, automated link building always carries some risk, so it's worth monitoring the quality of links you're getting.
CMS Integration
Opinly connects directly to WordPress, Webflow, Shopify, NextJS, Nuxt, Svelte, and more. This means the AI-generated content can be published automatically to your site without copy-pasting between tools. For anyone running multiple sites or managing content at scale, this is a genuine time-saver.
Competitor Analytics
This was Opinly's original core feature and it's still strong. With real-time data tracking, you can monitor competitors' SEO performance, track their backlink profiles, analyze their search traffic, and even see changes to their landing pages and pricing strategies. On the highest plan, you can track up to 20 different competitors.
The platform also includes an alert system that notifies you when competitors make significant changes, like adjusting pricing, launching new pages, or shifting their keyword strategy. For market research and market positioning, this kind of real-time intelligence is invaluable.
What I Like About Opinly
The automation is real. Most SEO tools give you data and leave you to execute. Opinly actually handles execution — from content creation to publishing to link building. For solo creators and small teams without dedicated SEO resources, that's a big deal.
It replaces multiple tools. If you're currently paying for separate keyword tracking, competitor analysis software, content optimization, and backlink monitoring tools, Opinly consolidates all of that. Some users report replacing $1,500+/month in agency fees or $3,000+/month across multiple SEO optimization tools.
The live demo project is smart. Opinly runs a public demo site (v0.report) where you can see their AI growing traffic in real-time. They claim 650% traffic growth, 3,800% increase in keyword rankings, and 5,490% growth in backlinks — all automated. It's a great transparency move that builds trust.
CMS integrations are well-built. Direct publishing to WordPress, Webflow, and Shopify means less friction in the content workflow. The NextJS and framework support is especially notable for more technical teams.
Affordable compared to enterprise alternatives. When you stack it against Ahrefs ($99+/mo), Semrush ($139+/mo), or Similarweb, Opinly is positioned as a budget-friendly alternative that does more automation for less money.
What I Don't Like About Opinly
The insights can be surface-level. If you're used to the depth of Ahrefs' backlink analysis or Semrush's keyword data, Opinly may feel basic in comparison. It's broader but shallower. For most content creators that's fine, but SEO specialists might find it lacking.
It's still a relatively new platform. Founded in 2022, Opinly doesn't have the decades of historical data that established tools offer. The platform is improving fast, but some features still feel like they're catching up.
Mixed reviews on billing and support. This is worth mentioning honestly. Some users on Trustpilot and Capterra have reported issues with billing after trial periods and slow customer support responses. Opinly has responded to these claims and disputed some of them, but it's something to be aware of. Make sure you understand the trial terms before signing up.
Automated content still needs oversight. AI-generated content is getting better, but it's not set-and-forget quality. You'll still want to review and edit what Opinly produces to make sure it matches your brand voice and meets your quality standards. If you're using it to publish directly, build in a review step.
The backlink exchange is still in beta. The automated link building network is one of the most exciting features, but it's marked as beta. Results will vary, and you'll want to keep an eye on the quality and relevance of the links being placed.
Opinly Pricing
Opinly uses a tiered pricing model. Based on available information, the plans break down roughly as follows:
Personal — ~$44/month Aimed at individuals and freelancers. Covers the core features including competitor analysis, keyword tracking, and basic content tools.
Business — ~$89/month Designed for growing teams. Includes more advanced monitoring, team collaboration, and expanded competitor tracking.
Agency — ~$277/month Full-suite plan for agencies managing multiple clients. Includes the highest limits on competitor tracking (up to 20 competitors), advanced features, and priority support.
Opinly also offers a 7-day free trial, so you can test the platform before committing. Prices may vary — check their pricing page for the latest numbers.
Compared to running Ahrefs ($99/mo) plus Semrush ($139/mo) plus a content tool plus a link building service, Opinly's pricing is competitive even at the Agency tier.
Who Should Use Opinly?
Solo content creators and bloggers who want to automate SEO without becoming an SEO expert. If you'd rather focus on creating content than on technical optimization, Opinly handles the grunt work.
Small marketing teams that don't have a dedicated SEO person. Opinly can act as your automated SEO department, handling tasks that would otherwise require a specialist or agency.
Agencies managing multiple clients. The competitor tracking and automated reporting features make it easier to deliver results across accounts without scaling your team.
E-commerce businesses that need to monitor competitor pricing, track product keyword rankings, and optimize listings at scale.
Who Shouldn't Use Opinly?
Advanced SEO specialists who need granular data and maximum control. If you live in Ahrefs' backlink explorer or need Semrush-level keyword granularity, Opinly won't replace those tools for you.
Creators who want full control over every piece of content. If you write everything yourself and use tools like Frase to optimize manually, Opinly's automated content approach might feel too hands-off.
Anyone uncomfortable with automated link building. If you prefer to vet every backlink manually, the exchange network isn't for you.
Opinly vs Other SEO Tools
Opinly vs Frase: Frase is focused on content optimization — it helps you write better content that ranks. Opinly is focused on automation — it writes and publishes content for you, plus handles backlinks and technical SEO. They actually complement each other well. You could use Opinly for the automation and Frase to fine-tune your most important pages.
Opinly vs Ahrefs/Semrush: The big players offer deeper data, especially on backlinks and keywords. But they don't automate execution. Opinly trades some depth for automation, making it better suited for creators and small teams who need results without manual SEO work.
Opinly vs Similarweb: Similarweb is focused on market intelligence and traffic analysis at an enterprise level. Opinly offers similar competitor tracking at a fraction of the price, plus the SEO automation layer that Similarweb doesn't have.
Final Verdict
Opinly AI is trying to be the "autopilot for SEO," and it's getting closer to delivering on that promise. The combination of competitor analysis, automated content, backlink building, and CMS publishing in one platform is genuinely compelling, especially at its price point.
Is it perfect? No. The data depth doesn't match dedicated tools like Ahrefs, some features are still in beta, and the automated content needs human review. But for content creators and small teams who want to grow organic traffic without becoming full-time SEO managers, Opinly is worth testing.
The 7-day free trial gives you enough time to see if the platform fits your workflow. Start there, see how the insights compare to what you're currently getting, and decide if the automation saves you enough time to justify the cost.
Check Out My Other AI Tool Reviews
If you found this review helpful, here are some of my other in-depth reviews of AI tools for content creators:
