Frase Review 2026: AI-Powered SEO Content Optimization Tool
Comprehensive Frase review: SEO content optimization, SERP analysis, features, pricing. Is it worth $14.99-114.99/month? Complete guide for bloggers and content creators.
2/5/202614 min read
Frase Review 2026: The Best AI-Powered SEO Content Optimization Tool
Writing content that ranks on Google is harder than ever in 2026. You can write a brilliant 3,000-word article, but if it doesn't cover the topics Google expects, it won't rank. You're competing against websites with teams, budgets, and years of SEO experience.
What if you had an AI SEO tool that analyzed the top 20 ranking pages for your keyword, told you exactly what topics to cover, and helped you write content optimized for search engines? That's exactly what Frase does.
I've been researching Frase for months, analyzing how content creators and SEO teams use it, and comparing it to alternatives like Jasper, SurferSEO, and Clearscope. It's one of the most practical AI tools for Search Engine Optimization available in 2026, especially for bloggers, content marketers, and anyone trying to improve their search rankings on Google.
In this review, I'll show you what Frase can do, how it works, what it costs, and whether it's worth the investment. I'll also cover real-world results and compare it to competitors.
Full disclosure: This post contains affiliate links. If you sign up through them, I may earn a commission at no extra cost to you. Prices and features are current as of January 2026, based on official sources.
What Is Frase?
Frase is an AI-powered SEO content optimization tool and Content Editor. It analyzes top-ranking Google Search results for your target keyword and tells you exactly what to write to rank in organic search.
How it works:
Enter your target keyword (e.g., "best AI tools for creators")
Frase analyzes the top 20 Google search results
It extracts topics, questions, and keywords those pages cover
You write (or AI writes) content covering those topics
Frase scores your content (0-100) based on SEO optimization
You publish optimized content that's more likely to rank
Think of it like this:
Traditional content writing: Guess what Google wants, hope it ranks
Frase: Reverse-engineer top-ranking pages, write strategically
Main features:
SERP analysis (analyzes top 20 search results)
AI content brief generation
Topic modeling (shows what to cover)
Question extraction (People Also Ask questions)
AI writing assistant for content creation
Content scoring (grade your SEO optimization)
Keyword research and keyword data
Competitor analysis and content gap analysis
Who uses it:
Bloggers trying to rank articles
Content marketers optimizing for SEO
SEO agencies and marketing agencies managing client campaigns
Copywriters creating SEO-friendly copy
Course creators writing SEO-optimized landing pages
Frase is best for content creators who want to rank on Google. It's not for social media posts, creative writing, or casual blogging. It's for strategic, SEO-driven website content.
Key Features (What Can It Actually Do?)
1. SERP Analysis (Reverse-Engineer Top Rankings)
This is Frase's core feature. It analyzes the top 20 Google search results for your keyword and shows you what they're doing right — helping you understand search intent and build a winning SEO strategy.
How it works:
Enter your seed keyword: "best project management software"
Frase scrapes the top 20 search results
It analyzes:
What topics they cover
What questions they answer
What keywords they use
Content structure (H2s, H3s)
Word count averages
What you get:
Topic clusters: "Features," "Pricing," "Pros & Cons," "Integrations"
Questions to answer: "What is project management software?" "Which is best for small teams?"
Keywords to include: "collaboration," "task management," "team productivity"
Optimal length: Average top-ranking article is 3,200 words
My take (from research): This is gold for SEO. Instead of guessing what to write, you see exactly what search engines reward. Users report ranking improvements within weeks.
Rating: 10/10 — This feature alone justifies Frase.
2. AI Content Brief Generation
Frase automatically creates a content brief based on SERP analysis, giving you content ideas and a roadmap for your article.
What's included in the brief:
Suggested outline (H2s and H3s)
Topics to cover
Questions to answer
Target word count
Keywords to include
Competitor insights
How to use it:
Generate brief from SERP analysis
Review suggested outline
Customize (add/remove sections)
Share with writers (if you have a team)
Write content following the brief
Use cases:
Solo bloggers: Use as a roadmap for your article
Content teams: Brief writers without manual research
SEO agencies and marketing agencies: Scale content briefs for client campaigns
My take: Saves 30-60 minutes of manual research per article. The briefs are detailed and actionable.
Rating: 9/10 — Huge time-saver.
3. Topic Modeling (Content Gap Analysis)
Frase extracts topics from top-ranking pages and shows you coverage gaps through content gap analysis.
How it works:
Frase identifies topics mentioned in top 20 results
Shows frequency (how many top pages mention each topic)
Highlights topics you're missing
Example: Target keyword: "email marketing tools"
Topics found in top results:
Automation features (mentioned in 18/20 pages)
A/B testing (mentioned in 15/20 pages)
Pricing comparison (mentioned in 20/20 pages)
Integrations (mentioned in 12/20 pages)
Your content: Missing "A/B testing" section Frase recommendation: Add section on A/B testing to compete
My take: This prevents you from missing critical topics. If 18/20 top pages cover something, you should too.
Rating: 9/10 — Essential for comprehensive content.
4. Question Extraction (People Also Ask)
Frase pulls questions from Google's "People Also Ask" section and shows you which to answer based on search intent.
How it works:
Frase extracts PAA questions for your keyword
Shows which questions top-ranking pages answer
Suggests adding those questions to your content
Example: Keyword: "how to start a podcast"
Questions extracted:
"What equipment do I need to start a podcast?"
"How much does it cost to start a podcast?"
"What's the best podcast hosting platform?"
"How do I get listeners for my podcast?"
Use in content:
Add these as H2 or H3 headers
Answer each question in 100-200 words
Increases chances of appearing in Google's featured snippets
My take: PAA boxes are prime real estate on Google Search. Answering these questions boosts search rankings and traffic.
Rating: 8/10 — Great for featured snippets.
5. AI Writing Assistant (AI-Powered Content Creation)
Frase includes an AI writing tool powered by GPT for AI-generated content (similar to Jasper or Copy.ai). It functions as an AI Content Helper for your content writing needs.
What it can do:
Write full sections based on your outline
Expand bullet points into paragraphs
Rewrite sentences for better flow
Generate intro/conclusion paragraphs
Create meta descriptions, meta titles, and meta tags
How to use it:
Create outline in Frase
Select a section (e.g., "What is email marketing?")
Click "AI Write"
Frase generates 100-300 words
Edit and refine
Quality:
Good for first drafts and outlines
Requires editing (not publish-ready)
Better than generic ChatGPT because it's SEO-aware
Not as polished as dedicated AI tools like Jasper
My take: The AI-powered content writing is decent but not best-in-class. Use it for drafts, not final copy. The real value is the SEO analysis, not the AI-generated content.
Rating: 7/10 — Helpful but not exceptional.
6. Content Scoring (SEO Optimization Grade)
Frase scores your content (0-100) based on SEO optimization in the Content Editor.
What it measures:
Topic coverage (are you covering all important topics?)
Keyword usage (are you using target keywords naturally?)
Question coverage (did you answer PAA questions?)
Content depth (is it comprehensive enough?)
How it works:
Write your content in Frase
Frase scores it in real-time (e.g., 62/100)
It highlights missing topics or keywords
Add missing elements
Score improves (e.g., 85/100)
Target scores:
70-79: Good (likely to rank on page 2-3)
80-89: Very good (likely to rank on page 1)
90-100: Excellent (highly competitive for top 3)
My take (from user reports): The score correlates with search rankings. Articles scoring 80+ tend to rank higher than those scoring 60-70.
Rating: 9/10 — Actionable and useful.
7. Keyword Research
Frase includes basic keyword research tools, though it's not as comprehensive as dedicated platforms like SEMrush's Keyword Magic Tool.
Features:
Search volume data
Keyword difficulty score
Related keywords
Question-based keywords
Seed keyword expansion
How it compares:
Better than: Nothing (free alternative)
Worse than: Ahrefs, SEMrush, Moz (dedicated keyword tools)
My take: The keyword research and keyword data are decent for ideation but not comprehensive. If you're serious about SEO strategy, you'll still want a dedicated keyword tool.
Rating: 9/10 — Excellent to have, huge help for SEO optimization.
8. Competitor Analysis
See how your content stacks up against top-ranking competitors.
What you can see:
Word count comparison
Topic coverage comparison
Keyword usage comparison
Headings and structure
Internal links analysis
Use case:
You're writing about "best CRM software"
Competitor has 3,500 words, you have 2,000
Competitor covers "integrations," you don't
Action: Add integrations section, expand to 3,200+ words
Rating: 8/10 — Useful for competitive analysis.
9. Rank Tracking and Search Console Integration
Frase offers rank tracking capabilities and integrates with Google Search Console to monitor your search rankings over time.
Features:
Track keyword positions in organic search
Monitor ranking changes
Import keyword data from Search Console
Identify content update opportunities
This integration helps you understand which pages need optimization and track the impact of your content updates on search engine performance.
Rating: 7/10 — Useful addition for tracking results.
Pricing Plans: What Does It Actually Cost? (2026)
Frase's 2026 pricing is structured around "Content Projects" (SEO research and optimization) and "Rank-Ready Documents" (fully optimized articles).
Pricing Breakdown (January 2026)
Starter Plan:
Monthly: $38
Annual: ~$31/mo (save $84/year)
Users: 1
Content Projects: 15/month
Rank-Ready Docs: 2 free/month
Best for: Solo bloggers
Professional Plan:
Monthly: $98
Annual: ~$81/mo (save $204/year)
Users: 3
Content Projects: 75/month
Rank-Ready Docs: 10 free/month
Best for: Growing teams and marketing agencies
Scale Plan: MOST POPULAR
Monthly: $195
Annual: ~$161/mo (save $408/year)
Users: 3
Content Projects: 75/month
Rank-Ready Docs: 10 free/month + AI Tracking
Best for: Complete platform users
Advanced Plan:
Monthly: $297
Annual: ~$245/mo (save $624/year)
Users: 5
Content Projects: 75/month
Rank-Ready Docs: 10 free/month + Advanced AI Tracking
Best for: SEO agencies and larger teams
Enterprise Plan:
Pricing: Custom
Features: Unlimited/custom everything
Best for: Large organizations
Important notes:
ALL PLANS include UNLIMITED AI words — no word count limits on AI-generated content
Content Projects = SEO research and optimization for articles you're working on
Rank-Ready Docs = Fully optimized articles ready to publish (additional docs cost $3.50 each or bulk discounts)
7-day money-back guarantee
No credit card required for trial
Annual billing saves 17-21% depending on plan
What Can You Do With Each Plan?
Starter Plan ($38/mo or ~$31/mo annual):
1 user seat
15 content projects per month (SEO optimization for 15 articles)
2 free Rank-Ready Documents per month (fully optimized articles)
Unlimited AI words (no content writing limits!)
SEO + GEO content optimization
Basic SERP analysis
1 brand voice profile
Email support
Good for: Solo bloggers publishing 10-15 optimized articles per month
Professional Plan ($98/mo or ~$81/mo annual):
3 user seats
75 content projects per month
10 free Rank-Ready Documents per month
Unlimited AI words
Advanced SEO research & competitive intelligence
5 brand voice profiles
Content opportunity monitoring (tracks 200 pages)
Unlimited SEO domains
Priority support
Good for: Content teams, growing marketing agencies (3-5 people publishing 30-50 articles/month)
Scale Plan ($195/mo or ~$161/mo annual): MOST POPULAR
Everything in Professional
AI Search Tracking included (track 250 prompts across ChatGPT, Perplexity, and other AI search engines)
Daily monitoring & alerts
3 brands tracked
6-month historical trends
Competitor share-of-voice analysis
Good for: Businesses tracking AI visibility + producing high-volume content production. Also useful for monitoring Search Generative Experience results.
Advanced Plan ($297/mo or ~$245/mo annual):
Everything in Professional
5 user seats
Advanced AI Search Tracking (350 prompts tracked)
10 brands tracked
24-month historical data
Priority support
Good for: Larger SEO agencies managing multiple client campaigns
Enterprise (Custom pricing):
Unlimited users and content projects
Custom AI tracking
Volume pricing on Rank-Ready Docs
SSO/SAML security
Advanced governance
Dedicated account manager
Custom contracts and SLAs
Good for: Large corporations, enterprise-level needs
Add-Ons Available:
Rank-Ready AI Documents (Pay-as-you-go):
$3.50 per document (if you exceed your plan's free docs)
Bulk discounts available
Fully optimized, ready-to-publish articles
API Access:
Contact sales for custom integrations
Available on Professional+ plans
My Pricing Recommendation:
If you're testing: Start with Starter plan ($38/mo) - gives you 15 projects and unlimited AI words
If you publish 10-20 articles/month: Starter plan ($38/mo) is perfect for solo creators
If you're a team (3+ people) or publish 30+ articles/month: Professional plan ($98/mo) is the sweet spot
If you track AI visibility (ChatGPT, Perplexity rankings): Scale plan ($195/mo) includes AI tracking - worth it if you care about AI search
If you're an agency managing 5+ clients: Advanced plan ($297/mo) makes sense
Don't overpay: Most solo bloggers and small teams are fine with Starter or Professional. Only upgrade to Scale/Advanced if you actually need AI tracking or 5+ user seats.
Pros and Cons (The Honest Truth)
Let me give you the real talk.
Pros
1. SERP analysis is incredibly powerful Reverse-engineering top-ranking pages gives you a massive SEO advantage. No more guessing what search engines want.
2. Content briefs save hours of research Automatic briefs mean you can start content writing immediately instead of spending 1-2 hours researching.
3. Affordable compared to alternatives SurferSEO is $89+/mo, Clearscope is $170+/mo. Frase is $38-98/mo for similar features.
4. Unlimited AI words on all plans Unlike competitors that limit AI-generated content, Frase gives you unlimited AI content creation at every tier.
5. All-in-one tool (research + writing + optimization) You can do everything in Frase instead of juggling 5 different AI tools.
6. Real-time content scoring Seeing your score improve as you add topics is motivating and actionable.
7. Great for featured snippets Question extraction helps you target PAA boxes, which drive tons of organic traffic.
8. Beginner-friendly Content Editor interface Easy to learn. Not as intimidating as Ahrefs or SEMrush.
9. Google Search Console integration Connect your Search Console data for better keyword insights and rank tracking.
Cons
1. AI writing quality is average The AI-powered content writes okay first drafts, but you'll need to edit heavily. Jasper and Claude are better for pure content writing.
2. Keyword research is basic If you're doing serious keyword research, you'll still need Ahrefs/SEMrush.
3. Learning curve for full features Basic use is easy, but mastering all features takes time.
4. Content scoring can be misleading A high score doesn't guarantee search rankings. Google considers many factors beyond on-page content.
5. Content project limits on lower plans Starter plan's 15 projects/month might be limiting if you're optimizing older content frequently.
6. No backlink analysis or SEO Audit Frase is for on-page SEO only. You'll need other AI tools for link building and technical SEO Audit capabilities.
7. Requires existing keyword ideas Frase optimizes content for keywords you already have. It won't discover new keyword opportunities as well as dedicated tools.
8. Limited image optimization No alt text suggestions or image SEO features.
Overall Assessment:
Frase excels at on-page SEO optimization and content strategy. It's not a complete SEO suite (no backlinks, limited keyword research), but for writing website content that ranks, it's one of the best AI tools available in 2026.
For bloggers and content marketers focused on organic traffic and organic search, Frase delivers results. Combine it with Ahrefs or SEMrush if you need comprehensive SEO coverage.
Rating: 4.5/5 stars
Who Should Use Frase?
Let me break down who gets the most value.
Perfect For:
Bloggers trying to rank on Google If you're writing SEO-focused blog posts and want to improve search rankings faster, Frase is essential.
Content marketers optimizing articles Create content briefs, optimize drafts, improve rankings. Frase streamlines the entire workflow for your target audience.
SEO agencies and marketing agencies managing client content Create briefs for writers, optimize content at scale, show clients SEO scores. Perfect for managing multiple client campaigns.
Niche site builders Building affiliate sites or niche blogs? Frase helps you rank competitive keywords faster.
Course creators writing SEO landing pages Optimize course landing pages to rank for high-intent keywords.
Copywriters adding SEO to their skillset Great writers who want to understand Search Engine Optimization can use Frase as a learning tool.
Maybe For:
Casual bloggers (1-2 posts/month) If you publish infrequently, $38/mo might not be worth it. But if those posts need to rank, it's worth it.
Social media content creators Frase is for Google SEO, not social media. If you're focused on Instagram/TikTok, you won't benefit.
Writers who hate data/analytics Frase requires strategic thinking about SEO. If you just want to write freely, it might feel constraining.
Google Ads specialists Frase is for organic search, not paid advertising. If you're focused on Google Ads, this isn't the right tool.
Not Ideal For:
Creative writers (fiction, poetry, personal essays) Frase is for SEO content, not creative expression. Use it for blog posts, not novels.
People who don't care about Google rankings If SEO doesn't matter to you, Frase is overkill.
Pure AI content generation If you just want AI to write articles (not optimize them), use Jasper or ChatGPT instead.
Frase vs Competitors
How does Frase compare to alternatives?
Frase vs SurferSEO
My take: Frase is better value. SurferSEO has more features but costs 2-3x more.
Frase vs Jasper AI
My take: Use Frase for SEO-focused content creation. Use Jasper for high-quality AI-generated content without SEO focus.
Frase vs Clearscope
My take: Clearscope is enterprise-level. Frase delivers 80% of the value at 20% of the price.
Real-World Results
Let me show you how people actually use Frase and the results they get.
Case Study 1: Niche Affiliate Blog
User: Affiliate marketer running product review blog
Before Frase:
Published 2-3 posts/week
Articles ranked on page 3-5
Organic traffic: 500 visitors/month
Revenue: $50/month
After Frase (3 months):
Used SERP analysis for every post
Optimized content to score 80+
Content update on old posts with missing topics
Organic traffic: 5,000 visitors/month (10x increase)
Revenue: $800/month (16x increase)
Key actions:
Identified missing topics in old posts and added them
Wrote longer, more comprehensive articles (2,500-4,000 words)
Answered PAA questions to rank for featured snippets
Case Study 2: SaaS Content Marketing Team
Company: B2B SaaS company writing blog content
Before Frase:
Writers spent 2-3 hours researching per post
Inconsistent quality (some posts ranked, others didn't)
Difficult to scale content production
After Frase (6 months):
Writers use Frase briefs (research time cut to 30 minutes)
Consistent quality (80%+ of posts score 75+)
Tripled content production (from 8 to 24 posts/month)
Organic traffic up 250%
ROI:
Frase Professional plan: $98/mo
Time saved: ~40 hours/month (research + optimization)
Savings: ~$2,000/month in writer time
Case Study 3: Solo Blogger (Educational Content)
User: Teacher writing educational blog posts
Before Frase:
Wrote based on intuition
Low search rankings (average position: 35)
Traffic: 200 visitors/month
After Frase (4 months):
Used content briefs and optimization
Search rankings improved (average position: 12)
Traffic: 3,500 visitors/month
Started earning from ads and affiliate links
Breakthrough moment: One post optimized with Frase hit #1 for "how to teach fractions" and now drives 800 visitors/month alone.
Getting Started with Frase
Ready to try it? Here's how to start.
Step 1: Sign Up
Click "Start Free Trial"
Sign up with email
Choose Starter or Professional plan (7-day money-back guarantee)
Step 2: Create Your First Document
Click "New Document"
Enter your target keyword (e.g., "best email marketing software")
Select your country (for localized search results)
Click "Create Document"
Step 3: Analyze SERPs
Frase scrapes top 20 Google search results (takes 30-60 seconds)
Review SERP analysis:
Topics covered
Questions asked
Keywords used
Click "Create Brief" to auto-generate outline
Step 4: Write Your Content
Option A: Write in Frase
Use the outline as your guide
Write sections one by one
Use AI writing for first drafts
Watch your SEO score improve
Option B: Write elsewhere, paste in Frase
Write in Google Docs or your CMS
Paste into Frase for optimization
Add missing topics based on score
Step 5: Optimize to 80+ Score
Check which topics you're missing
Add missing sections
Include target keywords naturally
Answer PAA questions
Aim for score of 80-90
Step 6: Publish
Copy optimized content from Frase
Paste into your CMS (WordPress, etc.)
Add images and formatting
Publish!
Pro tip: Don't obsess over getting 100/100. Scores of 80-90 are excellent. Focus on quality content writing, not gaming the score.
Final Verdict: Is Frase Worth It?
Yes — if you want your content to rank on Google.
Frase is a leading SEO content optimization tool and one of the best AI tools for Search Engine Optimization in 2026. Its SERP analysis, content briefs, and optimization scoring help you create website content that ranks by reverse-engineering what already works on search engines.
The bottom line:
If you publish 5+ SEO-focused articles per month, Frase improves your search rankings and saves hours of research. Better rankings mean more organic traffic and revenue.
If you publish 1-2 articles per month, the $38/mo Starter plan is still worth it if those articles need to rank.
If you don't care about Google rankings, skip it — Frase is built for SEO.
Who Gets the Most Value:
Starter plan ($38/mo) is perfect for:
Solo bloggers publishing 10-15 posts/month
New SEO content creators testing Frase
Professional plan ($98/mo) is worth it for:
Regular bloggers publishing 20-40 posts/month
Content teams with 3+ writers
Scale plan ($195/mo) makes sense for:
Businesses tracking AI search visibility (ChatGPT, Perplexity)
High-volume content production operations
Advanced plan ($297/mo) is for:
SEO agencies with multiple client campaigns
Larger teams (5+ users)
The Bottom Line:
Rating: 4.5/5 stars
Frase's SERP analysis and Content Optimization are best-in-class. The unlimited AI words on all plans and affordable pricing ($38-98/mo for most users) make it better value than competitors like SurferSEO ($89+/mo) and Clearscope ($170+/mo).
Start with the 7-day money-back guarantee. Optimize 2-3 articles and track your search rankings. Most users see results within 4-6 weeks.
Related Posts:
